Get ready for a wild ride as we dive into the controversial world of AI and its unexpected impact on the WWE!
In a world where businesses are constantly seeking new ways to maximize profits, the WWE is no exception. They're exploring the potential of artificial intelligence, but little do they know, it's a path that may lead to creative disaster.
As someone who's witnessed the evolution of the internet and the rise of social media, I can't help but feel a sense of caution when it comes to AI. It's not just about the environmental and energy concerns, but also the very real impact it could have on our jobs and the quality of content we consume. Just think about it - AI struggling with humor and sarcasm? That's a recipe for disaster in the world of professional wrestling!
Now, meet Cyrus Kowsari, the new Senior Director of Creative Strategy at WWE. With a background in Buzzfeed and MMA promotion, he's been tasked with integrating AI into WWE's creative processes, including their storytelling. Triple H, the Chief Content Officer, believes this shift is "inevitable" in the world of pro wrestling. But here's where it gets controversial...
WWE has partnered with a company called Writer AI, and they're training their systems on WWE content. Despite the potential of AI, it's clear that it struggles with the complex and lie-based nature of professional wrestling. A source revealed that the AI-generated creative was "absurdly bad," with an example of a program mistakenly thinking Bobby Lashley was still with WWE, suggesting a character obsessed with Japanese culture.
And this is the part most people miss: AI might not truly understand the intricate world of pro wrestling and its storylines. It's a unique art form that requires a human touch.
Despite the initial setbacks, WWE remains determined to push forward with their AI efforts. They believe that once the bugs are ironed out, AI will have a major impact on storyline direction. But will it ever truly capture the essence of kayfabe? Or is pro wrestling a realm best left to our quirky human imaginations?
As we ponder these questions, let's hear from Sami Zayn, a fellow Canadian with a unique perspective on both the world and pro wrestling. His thoughts might just resonate with us all.
